PHD Italy has launched a new editorial project ‘AI ♥ FUN’, a series of interviews and insights around artificial intelligence. Through the testimony of researchers, start-ups, developers, entrepreneurs and academics, the project aims to bring out the fun side of artificial intelligence: from the applications of machine learning in video games, to their use in ‘gamified’ contexts for purposes such as learning.

PHD Italy will explore the stories of the first escape room governed by artificial intelligence; an Italian start-up which applies the AI ​​of video games to industrial activities; and Halloween jokes that researchers from the Media Lab of MIT (Massachusetts Institute of Technology) use to deepen studies on individual intelligence, artificial intelligence and collective intelligence. And then again: AI applications in the world of toys, studies on artificial intelligence and sarcasm, and on learning and entertainment.

AI ♥ FUN is a continuation of two previous projects developed by PHD Italy: AI REVOLUTION and AI ♥ WOMEN, the latter which shared perspectives on artificial intelligence from leading women in the industry to highlight the contribution of women to innovation.

With AI ♥ FUN, PHD Italy adds a new element to the development of the most advanced technologies, destined to revolutionise the world of communication and marketing in the next few years. PHD offers a new look at this transformation: from hi-tech to fun-tech, because today the world of the most advanced technologies must consider ‘fun’ as one of the most powerful engagement elements.

Alessandro Lacovara, Managing Director of PHD Italy, said of the project: “There is already a lot of technology dedicated to ‘fun’, and the resulting engagement is the lifeblood of the customer experience. With AI ♥ FUN, we want to tell the most beautiful stories we find at the intersection of ‘fun’, technology and business.”

He continued: “The project, however, is part of a broader reflection, which for PHD Italy this year becomes strategic. The ‘fun’ dimension is presently one of the most powerful levers in the hands of brands, agencies, content creators, administrators, even politicians, to engage consumers. But it must be handled with great care – the paradox is just that fun is a serious matter. This is only the first of the projects that we have planned to prove it.”