RECMA is the only global research company that evaluates media agencies worldwide, delivering a wide range of reports and rankings.

PHD Italy placed second on RECMA’s 2020 Vitality ranking. This ranking assesses the dynamism of an agency and takes place annually. Three years of results are considered in the overall evaluation to determine the consistency of performance.

For the overall ranking of Vitality and Structure, PHD Italy secured a Top 5 position. The Structure ranking appraises an agency’s resources and its client portfolio.

Four sets of marketing criteria measure RECMA’s qualitative evaluation of media agencies:

  • Competitiveness in pitches over three years (Vitality ranking)
  • Momentum – new business growth, hiring talent, winning awards (Vitality ranking)
  • Resources in digital and diversified services including data and content (Structure ranking)
  • Capability to manage big accounts, local advertisers, as well as relationship stability (Structure ranking)

RECMA collects and analyses data from more than 1400 media agencies in 90 countries.