The PHD network has picked up a phenomenal 20 shortlists at this year’s Festival of Media North America Awards across work for Google Search, HP, Can-Am, Scotiabank and Volkswagen.
The Awards celebrate the best in class in media and marketing campaigns from agencies, media owners, brands, ad tech and communications specialists.
Touché! Canada’s ambitious campaign to empower women motorcycle riders and increase their reputation is shortlisted in four separate categories: Automotive, Engagement Strategy, Data & Insight, and Digital Platforms.
PHD’s shortlisted campaigns in full are:
Best Campaign for Automotive
Can-Am Therapy (Can-Am Off-Road, Touché! Canada)
Ladies, Rule the Road (Can-Am On-Road, Touché! Canada)
Best Campaign for Technology & Telecommunication
Hum to Search (Google Search, PHD USA)
Best Campaign led by Cause
Scotiabank – Operation Support Local (Scotiabank, PHD Canada)
Best Distribution and Amplification of Content
Can-Am Therapy (Can-Am Off-Road, Touché! Canada)
Operation Puck Drop (Canadian Tire, Touché! Canada)
Best Engagement Strategy
Ladies, Rule the Road (Can-Am On-Road, Touché! Canada)
Best Integrated Campaign
Operation Puck Drop (Canadian Tire, Touché! Canada)
Best Launch or Relaunch Campaign
Hum to Search (Google Search, PHD USA)
Best Response to COVID-19 Campaign
Dealership Done Digital (Volkswagen, Touché! Canada)
Best Use of Data & Insight Award
Bugs Out! (Wilson, Touché! Canada)
Ladies, Rule the Road (Can-Am On-Road, Touché! Canada)
Best Use of Digital Platforms
Bugs Out! (Wilson, Touché! Canada)
Can-Am Therapy (Can-Am Off-Road, Touché! Canada)
Home Studio Project (HP, PHD USA)
Ladies, Rule the Road (Can-Am On-Road, Touché! Canada)
Best Use of Real-Time Marketing
Bugs Out! (Wilson, Touché! Canada)
Best Use of Talent
Home Studio Project (HP, PHD USA)
Year in Search (Google Search, PHD USA)
Best Campaign led by Traditional Media
Operation Puck Drop (Canadian Tire, Touché! Canada)
The online interactive ceremony to unveil the winners will take place on Thursday 2 December 2021.
To view the full shortlist, click here.
