PHD and Touché!, a subsidiary of PHD, have been shortlisted an impressive 18 times in the 31st M&M Global Awards, making PHD the most shortlisted agency of 2020. The nominations span 13 categories, including Best Campaign Led by Data, Best Local Execution of a Global Brand, Best Integrated Campaign, and The Collaboration Award.

The M&M Global Awards reward the very best work in international media and marketing. The categories focus on work in the industry from sectors ranging from finance and FMCG to automotive and sport, campaigns based around media channels, successful partnerships, communication strategies and social impact.

PHD’s 2020 M&M Global Awards Shortlists

Best Campaign Driven by a Low Budget

  • ‘Priceline Tackles Flu’, PHD Australia for Priceline

Best Campaign Led by Event or Experiential

  • ‘Porsche Taycan: The Electric Dialogue’, PHD Global for Porsche Taycan

The Collaboration Award

  • ‘We Do New’, Touché! Canada for Canadian Tire Retail

Best Campaign Led by Traditional Media

  • ‘We Do New’, Touché! Canada for Canadian Tire Retail

Best Campaign Led by Digital

  • ‘Escape Mountain’, Touché! Canada for Ski-Doo
  • ‘Leveraging the love…and the hate’, Touché! Canada for Sport Chek

Best Integrated Campaign

  • ‘Escape Mountain’, Touché! Canada for Ski-Doo
  • ‘The Hungry Yak’, PHD Australia for Hungry Yak

The Effectiveness Award

  • ‘Leveraging the love…and the hate’, Touché! Canada for Sport Chek

Best Campaign Led by Content

  • ‘Escape Mountain’, Touché! Canada for Ski-Doo

Best Campaign Led by Data

  • ‘Leveraging the love…and the hate’, Touché! Canada for Sport Chek
  • ‘The Gift You Didn’t Get’, Touché! Canada for Sport Chek

Best Campaign Led by Technology

  • ‘Live a lot, with a little help from Google’, PHD Australia for Multi-app

Best Local Execution of a Global Brand

  • ‘Audi e-tron has landed’, PHD Taiwan for Audi

Automotive

  • ‘Porsche Taycan: The Electric Dialogue’, PHD Global for Porsche Taycan
  • ‘Audi e-tron has landed’, PHD Taiwan for Audi

Fashion, Beauty & Retail

  • ‘We Do New’, Touché! Canada for Canadian Tire Retail
  • ‘Leveraging the love…and the hate’, Touché! Canada for Sport Chek

 

See the full list of 2020 M&M Global shortlists here. The winners will be announced on Thursday 17 September 2020.