PHD campaigns from Canada and the UK have picked up three nominations at the WARC Awards for Effectiveness 2021, in association with LIONS.
These awards are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder.
This year’s shortlists are comprised of 104 entries from 29 different markets. For each category the juries will award Grand Prix, Gold, Silver and Bronze accolades, as well as special awards honouring particular areas of excellence. The winners will be announced at Cannes Lions on 21 June 2021.
The PHD campaigns shortlisted for the WARC Awards for Effectiveness 2021 are:
Customer Experience: Escape Mountain (Ski-Doo), Touché! Montréal
Sustained Growth: Confused.com: Confusion to clarity (Confused.com), PHD UK
Instant Impact: Air Transat: Vacation Intervention (Air Transat), Sid Lee Media Montréal
For the full set of Effectiveness Awards shortlists, go to warc.com