Following a successful 20 years working at Omnicom Media Group, and one of its companies, OMD, Hernández makes the leap to PHD Spain to direct accounts in the Madrid office. During his career with the group, Hernández worked as Director of Strategic Research for nine years and as Account Director for more than 11 years.

In his new role, Hernandez will be responsible for servicing existing clients as well as building new business opportunities. He will report to Sandra Sotelo, Managing Director at PHD Spain.

“Yago is a seasoned professional with a strong understanding of where our industry is headed,” said Sotelo. “His deep knowledge and experience of the media landscape will help our clients make the leap to greater heights and help them achieve disproportionate growth.”

Hernández has worked across a variety of clients including McDonald’s, KIA, Ron Brugal (Maxxium), Hasbro, Leroy Merlin, PSOE and Hankook. During this time he has reported to international teams, coordinated business execution in Portugal and integrated social media and content. Hernández has also worked on a number of award-winning campaigns including two Golds, one Silver and one Bronze at the Eficacia Awards for McDonald’s and Hasbro.

“I arrived at PHD with a clear objective, to help our clients increase their business following a simple but effective way of working: teamwork and innovation. For me, these are fundamental ingredients to place value on the potential of our company, but also to evolve as a business helping our clients achieve grow and to make the leap.”

Hernández began his professional career at Kantar Millward Brown (formerly Alef-Millward Brown) conducting quantitative ad hoc studies and advertising trackings.