At 2019 Media Tech, Taiwan’s annual two-day conference that aims to bridge the connection between cultural creativity and digital technology, audiences gathered to hear industry experts discuss how “Technology Drives Marketing”.
Chris Stephenson, PHD APAC’s head of strategy and planning, was one of the speakers invited to present, sharing the network’s global thought-leadership: “Marketing in the Age of Machines: How successful brands are driving growth by challenging the new rules of marketing”. Taking audiences through the five stages of the merge between mankind and technology, Stephenson explained how we are currently at the beginning of Stage III. He then outlined how marketers can prepare themselves and their organisations for the evolution of machine learning and how these advances will lead to improvements in the extraction of information.
During his talk, Stephenson elaborated how brands can break through the challenges of advertising and develop better marketing strategies and experiences for consumers in an increasingly noisy and crowded world. He left audiences with 4 key takeaways, which were:
- Effectiveness over efficiency
- Creativity over relevance
- Personalised products not personalised advertising
- Strive to be confidently different
Ultimately, Stephenson’s talk aimed to provide marketers with a broader perspective on how to future-proof their organisations, stressing the key to increasing brand value is through merging technologies and humanity for marketing solutions.
The two-day conference is staged by Taiwan’s Advertising Magazine and was held on May 21st and 22nd at the Taipei International Convention Center, attracting an audience of over 350 delegates from Taiwan’s marketing industry.