PHD Taiwan was the night’s biggest winner, scooping four awards for its work with Volkswagen at Verizon Media’s Big Idea Chair Awards 2020.
The agency’s ‘Some Said’ campaign for VW picked up three accolades – Best Branded Content, Best Programmatic and the Asia Big Idea Chair Champion. PHD’s ‘#WeNotMe’ VW brand video also triumphed in the Best Video Strategy category.
PHD displayed its aptitude for combining technological insights with media trends and accurately understanding consumer behaviour. The ‘Some Said’ campaign amalgamated brand content with cross-media integration, leveraging Yahoo data to accurately seek out the target audience, effectively transforming the brand perception for Volkswagen Taiwan positively.
With its precise behavioural targeting and strategic thinking, PHD circulated their heart-melting #WeNotMe brand videos through Yahoo, the most prominent web portal in Taiwan, successfully reaching and connecting with many Taiwanese people.
PHD Taiwan’s excellent results at the Big Idea Chair Awards once again demonstrated its strategic and creative media marketing integration capabilities. The agency continues to exceed customer expectations with its challenger spirit and exceptional strategic and leadership credentials.
Verizon Media Big Idea Chair Awards has previously taken place in Hong Kong. This year, due to the outbreak of COVID-19, the award ceremony was held exclusively for Taiwan winners.