PHD Taiwan took home two awards at the recent Verizon Media Asia Big Idea Chair Awards, including Best Video Strategy for the ‘Audi e-tron has landed’ campaign and the Asia Big Idea Chair Champion for the same campaign.
‘Audi e-tron has landed’ cleverly uses new technology media to create the first Taiwan-wide introduction of AR technology through TV programmes. This type of marketing campaign is presented to consumers “in front of their eyes”, successfully solving problems that cannot be solved by traditional marketing methods. It has aroused consumers’ awareness and interest in Audi e-tron and increased their popularity in Taiwan.
The Asia Big Idea Chair Awards is a leading global event which has travelled around the world, and was successfully launched in Hong Kong in 2009. The Asia Big Idea Chair Awards recognise outstanding work that builds brand love and establishes meaningful connections with consumers in the digital arena.