Mike Florence, Chief Strategy Officer, PHD UK

Chief Strategy Officer for PHD UK, Mike Florence has added another accolade to his trophy cabinet as he is named No. 1 in Campaign’s top 10 media planners of 2020.

Campaign magazine commented: “Ask any rival media agency planner or media owner for a recommendation (and Campaign has asked a lot of them) and ‘Flo’ is often mentioned, usually as the number one choice. He was awarded Campaign’s Media Planner of the Year for the third time in a row earlier this year. Florence has helped PHD rise to the Covid-19 challenge with effective campaigns for Warner Bros (‘Bringing Entertainment Home’) and the British Heart Foundation’s ‘24 Hours in A&E: Heart Special’.”

Florence has been at the top of his game for years and has been lauded for his exceptional media thinking, his detailed and flexible ideas and his reorganisation of PHD’s planning team around the twin pillars of brand and performance advertising.

See Campaign’s full list of Top 10 media planners of 2020.