Twitter has revealed its best product launches of 2019, all of which showcase creativity, imagination and brevity, and PHD US came out on top for Best Connection to Culture.

Brand launches and Twitter go together like apple pie and custard, as the top twelve brands have displayed in Twitter’s #BestofTweets 2019, a rundown of the year’s most creative launches.

The Audi e-tron in collaboration with PHD was able to connect to football fans during the Super Bowl and drive rich conversation during its launch.

According to research from Bain Consulting Group, brands that used best practices had revenue growth rates 1.5 to 2 times higher than those that didn’t consistently use those practices.

Twitter’s roundup of the most creative launches on the platform in the US included brands from Fortnite to Wendy’s, proving that any brand in any industry can leverage Twitter to serve its needs. See the full list on Campaign here.