PHD has received eight awards at the 2025 M&M Global Awards, in addition to the top honor – Agency Network of the Year.
PHD UK (3x) and PHD U.S. (2x) placed among the top-performing agencies of the night. Two-time winner ‘Just Joking’ for Sandy Hook Promise, earned PHD U.S. the top spot in categories Best Campaign Led by Talent and Best Small Budget Campaign, and was Highly Commended for Best Campaign Led by Cause.
PHD is pleased to celebrate these wins alongside clients Andrex, belairdirect, British Heart Foundation, KFC, Sandy Hook Promise, Uber, and Volkswagen. Winning work from Canada, the Czech Republic, Germany, Norway, the UK, and the U.S. highlights the media innovation driving PHD success around the world.
The M&M Global Awards celebrate and recognize the best media and marketing campaigns worldwide, setting a benchmark for excellence across the industry.
These achievements build on a standout year that also saw PHD named ADWEEK’s 2025 Global Media Agency of the Year earlier this year. Congratulations to all our teams and clients who made these wins possible.
The full list of winners can be found here.
PHD’s list of winners is as follows:
GRAND PRIX:
- Agency Network of the Year: PHD
WINNERS (8)
- Best Retail Media Campaign: Andrex, ‘Getting Comfortable with Retail Media’ (PHD UK)
- Best Use of an Adtech Platform: Magnum (Unilever), ‘Ice Ice Maybe? With Data, Baby!’ (PHD Germany)
- Best Campaign led by Cause: British Heart Foundation – ‘Til I Died (PHD UK)
- Best Campaign led by Event or Experiential: belairdirect – Crashing Moving Day (PHD Montreal)
- Best Campaign led by Talent: Sandy Hook Promise – Just Joking (PHD US)
- Best Small Budget Campaign: Sandy Hook Promise – Just Joking (PHD US)
- Best Campaign for Tourism & Travel: Uber – Making local media Uber contextual (PHD UK)
- Best Campaign led by Technology: ID.7 – The Walking Ads (PHD Norway)
HIGHLY COMMENDED (5)
- Best Campaign led by Cause: Sandy Hook Promise – Just Joking (PHD US)
- Best Campaign led by Digital Media: Skoda ‘The Redditor Edit’ (PHD UK)
- Best use of Music in a Media Campaign: KFC – The Mag Wrap (PHD Czechia)
- Best Campaign led by Partnership: KFC – The Mag Wrap (PHD Czechia)
- Best Campaign for Automotive: Audi –The Audi Audit – AI Clear the Clutter (PHD Germany)
