PHD is celebrating after picking up five Golds, one Jury Choice Award, six Highly Commended accolades and the most prestigious honour of the night – Agency Network of the Year – at this year’s Festival of Media North America Awards.
The network has been honoured for its work across Google Search, Canadian Tire, Can-Am, Wilson and Scotiabank.
The Awards celebrate the best in class in media and marketing campaigns from agencies, media owners, brands, ad tech and communications specialists.
Touché! Canada’s ambitious campaign to empower women motorcycle riders and increase their reputation – Ladies, Rule the Road – was awarded the coveted Jury Choice Award and a Gold in the Automotive category. The judges applauded the campaign for: “…defining a new target and creating a social space that otherwise didn’t exist.”
PHD’s winning campaigns in full are:
Best Campaign for Automotive
Ladies, Rule the Road (Can-Am On-Road, Touché! Canada)
Best Campaign for Technology & Telecommunication
Hum to Search (Google Search, PHD USA)
Best Distribution and Amplification of Content
Can-Am Therapy (Can-Am Off-Road, Touché! Canada)
Best Use of Data & Insight Award
Bugs Out! (Wilson, Touché! Canada)
Best Use of Digital Platforms
Can-Am Therapy (Can-Am Off-Road, Touché! Canada)
Jury Choice Award
Ladies, Rule the Road (Can-Am On-Road, Touché! Canada)
Grand Prix: Agency Network of the Year
PHD
PHD’s highly commended campaigns in full are:
Best Campaign for Automotive
Can-Am Therapy (Can-Am Off-Road, Touché! Canada)
Best Campaign led by Cause
Scotiabank – Operation Support Local (Scotiabank, PHD Canada)
Best Distribution and Amplification of Content
Operation Puck Drop (Canadian Tire, Touché! Canada)
Best Use of Digital Platforms
Bugs Out! (Wilson, Touché! Canada)
Ladies, Rule the Road (Can-Am On-Road, Touché! Canada)
Best Use of Real-Time Marketing
Bugs Out! (Wilson, Touché! Canada)
To view the full list of Festival of Media North America winners 2021, click here.
