Unilever today confirmed its roster of media agencies around the world, following a comprehensive six-month review across multiple markets. The competitive process, which is in line with Unilever’s standard practice of reviewing agency partners periodically, was kicked off earlier this year to ensure future-fit, best-in-class support in a competitive and dynamic media landscape.

As part of the roster, PHD will handle media duties for Unilever in Canada, Germany, Austria and Switzerland, Middle East, Africa, Australia and New Zealand, and China: Hong Kong and Taiwan.

Luis Di Como, EVP Global Media, Unilever said: “The rapid digitisation of consumer lives – accelerated even further by the Covid pandemic – has driven the convergence of media, commerce, entertainment and shopping, offering exciting opportunities for our brands. In this context, it’s great to be continuing our journey with existing and new partners, many of whom have worked with us collaboratively over many years.”

Agencies will also support Unilever brands to ‘Get on the Frontline’. The company’s new marketing philosophy has three principles: firstly, Get Real: using data and empathy to solve real-life problems.  Secondly, Do Good: ensuring brand purpose spurs positive change for people and planet. And thirdly, Be Unmissable: ensuring brands stand out in culture.