After three years as client services director, Mickey De Castro as been appointment to general manager. The promotion is expected to further propel creative media ideas and become heavy on game-changing AI platforms for planning and buying.
“Mickey has strong collaborative energy that reverberates to the team. He also creates this culture of fun, openness, and most importantly creative competitiveness among the agency, which is the DNA of PHD. His passion for mentoring our future leaders is what makes him the right person for the GM position for PHD. ” Mary Buenaventura, President and CEO of Omnicom Media Group Philippines
With over 22 years of experience in the industry of advertising media, Mickey has worked under equally acclaimed media agencies, Dentsu Philippines Inc, (Media Service Director), and Starcom Philippines (Media Manager).
Mickey envisions PHD media to be in its top-form starting with leadership – winning awards, acquiring big accounts, and how more brands will use Source, a proprietary tool of PHD worldwide for creative media planning, to grow their business.