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July 6 2023

REPORT: Cannes Lions 2023 – Key Takeaways and Insights

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Download OMG’s wrap-up of the main talking points from the 2023 Cannes Lions Festival of Creativity 

This year, the Cannes Lions International Festival of Creativity returned to the French Riviera to celebrate its 70th anniversary. Within the Palais des Festivals, experts presented dozens of keynotes, panels, and discussions to thousands of delegates, each looking for inspiration and insights into where the industry is heading next.  

Complementing the main programming, PHD, as part of Omnicom Media Group, was present at the Omnicom Cove, joining a series of exclusive chats and panel sessions with our clients and partners.  

Opening the conversation to the world, these sessions were streamed live via Omnicom’s dedicated microsite and discussed further on Candid Cannes, our company’s – and the industry’s – first daily live TV show. 

Every day, Omnicom and OMG experts explored the issues raised in the Omnicom Cove and beyond, hosted interviews with leading marketers, and led engaging debates about the festival’s key talking points.   

Key discussions explored how to navigate and optimise an increasingly complex media ecosystem, orchestrate data to build privacy-safe consumer connections, empower brands to win in commerce channels, and, of course, how AI will disrupt our industry.  

In this report, we recap all the key takeaways from the Omnicom stage, summarise the partnerships and announcements our group launched during the week, and share actionable learnings that will help brands and marketers accelerate their media strategies in the months to come. 

Click below to read the wrap up. We hope you find our thoughts interesting and insightful. 

 

DOWNLOAD HERE: 2023_OMG_Cannes Wrap 2023

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