This week, we are joined by Richard Shotton – acclaimed author of The Choice Factory, and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing.
Tune in to hear Richard talk about his hot off the press new book, The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy, the #1 Best Seller in Sales & Marketing books on Amazon.
Listen as we discuss:
- Richard’s behavioural science ‘playbook for marketers’
- How cognitive biases impact media channel choice and the implications for media placement
- How biases differ across regions and local markets
