Measurement and Reporting is the consolidation of data into one environment.
At PHD, we provide clients with bespoke dashboards with fingertip access to all their relevant data.
This data can range from competitive spend for share of investment (SOI) reporting through to digital performance.
Our comprehensive offering includes the development and integration of multi-touch attribution (MTA) and market mix modeling (MMM), in addition to working within cleanroom environments to create cross-clean room MTA.
Measurement and reporting allow us to provide greater clarity on the actual impact marketing is having, thus enabling enhanced optimization.