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Commerce Strategy

PHD Media South Korea > Services > Commerce Strategy

What it is

At PHD, we offer a planning and advisory capability that establishes the overall commerce strategy for our clients. 

The services range from overall investment setting and portfolio management to the optimum approach within each commerce channel. 

We adapt to suit each client or campaign and work directly with internal client teams and alongside PHD teams.

The goal is to integrate commerce into all other activities.

How it leads to growth

Our strategy is to maximize the commerce opportunity across all potential routes, carefully removing the gaps between the broader communications and commerce – so that everything sells.

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Our services

Audience Management

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Commerce Planning and Execution

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Content Development

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Data Analytics

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Implementation Planning

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Inventory Management

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Investment Planning

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Measurement and Reporting

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Media and Ad Operations

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Media Negotiation, Buying and Bid Management

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Organizational Consultancy

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Sponsorship and Partnerships

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Strategic Planning

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Technology Consultancy

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Our work

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