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About us

Make the Leap

Välkommen till PHD Media Sweden – we’re a part of a global communications planning and media buying network, built on a culture of smart strategic thinking and creative innovation. We have offices in Stockholm and Gothenburg, come and visit us.

PHD is a growth-obsessed agency part of the Omnicom Media Group Network.

Since it was founded in London in 1990, as the first media agency to offer strategic and creative planning, PHD has been helping clients achieve disproportionate growth.

Today with over 100 offices in 74 countries and a strong presence in the Nordics, PHD remains in the business of growth, with a challenger mindset and focus on creativity.

We offer strategic business advice, media planning and media purchases using data-driven insights,  to our customers, consisting of about 50 blue-chip Swedish and international brands.  We enable brands to move beyond incremental improvements and make the leap above their competitors.

We offer support for all media channels, digital as non-digital to our customers which can be very tech e-commerce savvy and more traditional ones.

PHD Media Sweden is the second-fastest-growing media agency in the world in the past three years (according to Recma) moreover PHD Network is ranked in the top four most globally awarded networks in the world (according to the 2020 WARC Media 100) and crowned Network of the Year at M&M Global 2020.

Part of a powerful family

World-class purchasing power to meet the tough buying demands of the world’s biggest advertisers.

Being part of Omnicom Media Group (OMG) gives us world-class purchasing power to meet the tough buying demands of the world’s biggest advertisers.  Having access to sophisticated research resources and advanced business intelligence tools through the group allows us to deliver the very best strategic expertise. This combination of buying clout and superior communications planning credentials means we offer clients a real alternative.

Our clients

The media agency of choice for the Swedish's leading brands

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“The clarity of thought that goes into their comms planning is second to none.”

Geoff Seeley, Global Communications Planning Director, Unilever

“PHD has the capability and global footprint to help us drive greater efficiencies and reduce complexity.”

SC Johnson

“PHD is a highly capable and innovative agency that clearly understands our brand and demonstrated really strong strategic and connection planning capability.”

Virgin Atlantic
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Our People

Our Values

At PHD we value curiosity, courage, openness, creativity and collaboration. Finding people with these qualities is one of our central quests, making us a diverse mix of the most curious, courageous and open people around the world.

Our Story

PHD was founded in London in 1990 by David Pattison, Nick Horswell and Jonathan Durden; the ‘P’, the ‘H’ and the ‘D’.

Back then the industry was all about buying; as cheaply and as quickly as possible. But David, Nick and Jonathan believed that consumer insight and media behaviour was just as important. They saw a future where smart thinking and clever planning could help brands influence consumer behaviour more than ever before. PHD, or Pattison-Horswell-Durden as it was known back then, became the agency that ‘thought before it bought’ and was quickly credited with inventing creative media. In 2002 PHD – now part of Omnicom – opened its first offices outside of the UK and began to grow the international network. The formation of PHD’s parent company, Omnicom Media Group, in 2005 meant that PHD’s buying was now powered by one of the world’s largest media holding companies. Clients could now benefit from PHD’s unique approach to media planning, without compromising on the buying. The founding principles of thought-leadership, creativity and innovation have remained at the heart of the network and today PHD is a global network of 80+ offices still leading the way in the evolution of communications planning around the world. Read more about our heritage at