At DigiAsia 2018 – the biggest marketing conference in Asia, held on November 16 at the Taipei Expo – professionals from various industries were invited to learn about the core concept of “Experience AI”. Experts spoke in depth about four different experiential angles: industry, media, technology and creativity.
Ronnie Thomas, Head of Strategy & Planning at PHD Singapore, was invited to take audiences through PHD’s latest thought-leadership series, “Merge – Stories from The Edge”, explaining how technology will merge with humankind, and the impact this will have on the entire marketing industry.
Ronnie is a hybrid marketing professional with a unique background, having shifted careers from one of an engineer to a strategic marketing specialist. As such, he leverages his knowledge of both disciplines to develop solutions rooted in MarTech (a blend of marketing and technology).
Starting with PHD’s latest thought leadership, “Merge,” Ronnie led audiences to experience the unimaginable technologies that are already starting to change our world. He also shared successful MarTech case studies to explain how marketers can leverage technology and create new experiences for their clients’ consumers.
Throughout his session, Ronnie exuded his enthusiasm for the merger of humanity and technology, stating how he cannot wait to see campaigns that integrate not only technology, but also humanity and creativity. He believes this “limitless” reality is just right around the corner.
