PHD Taiwan’s “CoinciDance” campaign for ŠKODA continues to receive awards, this time at the Brain Magazine Awards, where the work was awarded a Gold in the ‘Best Use of Native Ads Campaign’ category. This is the 21st award the campaign has received so far.
The celebrated campaign – which blends ŠKODA’s “Simply Clever” tagline with the energy of “CoinciDance” by Handsome Dancer – was commended for its use of branded content to boost awareness for the ŠKODA brand in Taiwan and supercharge sales of its Rapid Spaceback model. Within two weeks of the campaign’s launch, CoinciDance became one of Taiwan’s most popular YouTube videos of the year, amassing over 14.25 million views. The campaign reached 60% of Taiwan’s population and positioned ŠKODA as the automotive brand of choice in the market, while also quadrupling sales of the Rapid Spaceback.
The campaign was hugely successful because of its approach in cutting through the noise in the crowded automotive sector, leveraging branded content as native ads to entertain and engage with consumers.
The Brian Magazine Awards are awarded annually in Taiwan to honour the excellence in the local marketing, advertising and creative communications industry in Taiwan.