Locations

Audience Management

PHD Media Thailand > Services > Audience Management

What it is

For us, Audience Management is about the construction of audiences: from panel-based audiences to size the entire market through to the creation of custom audiences.

We combine data sets, bringing first-, second-, and third-party data sets together into one environment: the ‘Omni Audience Explorer’.  

Additionally, we push the audience into a range of other Omni applications, all within a data-compliant way.   

Our extended capabilities include scoring audiences based on purchase propensity and building second-party audiences through negotiated cleanroom environments with external companies.

How it leads to growth

We know that high-quality audiences and richer insights dramatically enhance the overall performance of clients’ campaigns.

Interested in this service?

Our services

Commerce Planning and Execution

Read more

Commerce Strategy

Read more

Content Development

Read more

Data Analytics

Read more

Implementation Planning

Read more

Inventory Management

Read more

Investment Planning

Read more

Measurement and Reporting

Read more

Media and Ad Operations

Read more

Media Negotiation, Buying and Bid Management

Read more

Organizational Consultancy

Read more

Sponsorship and Partnerships

Read more

Strategic Planning

Read more

Technology Consultancy

Read more

Our work

View all
arrow_downarrow-down2arrow-left-largearrow_leftarrow-right-chevronarrow-right-largearrow-right-linkarrow_rightcrosscross2 mailpersonphonepinAsset 1play2searchsocial-facebooksocial_googleplussocial_instagramsocial_linkedin_altsocial-linkedinsocial_pinterestlogo-twitter-glyph-32social-vimeosocial_youtubetick