n this episode of the Media Weekly we’re joined by Matt Prentis, Head Of Planning at PHD Global. Tune in as Matt talks about his blog, “The A to Z of Media Planning”, which he started to help young media professionals (and non-media specialists) better understand and better plan media.
Listen as we discuss:
- The origins of the “A to Z of Media Planning Project”
- If there is a crisis of Creativity in the industry
- How marketers and media planners can become more creative