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May 25 2023

The A-Z of Planning


n this episode of the Media Weekly we’re joined by Matt Prentis, Head Of Planning at PHD Global. Tune in as Matt talks about his blog, “The A to Z of Media Planning”, which he started to help young media professionals (and non-media specialists) better understand and better plan media.

Listen as we discuss:

  • The origins of the “A to Z of Media Planning Project”
  • If there is a crisis of Creativity in the industry
  • How marketers and media planners can become more creative

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