Commerce is changing.
Behavioural shifts during the pandemic pushed more people online and ecommerce saw ten years of growth in ten months.
To catch up, companies digitised 20-25 times faster in 2021 than the year before, and the fight to win consumers online – and in the real world – is now fiercer than ever.
But what can brands do to get commerce right? Is there a one-size-fits all approach? And how will commerce change in the future?
To find out, we spoke with Steve Mader, Global Head of Commerce at PHD Global Business.