Welcome to This Week in Digital – a week in which Twitter banned all political advertising, Facebook launched its new logo, and YouTube is paying celebrities to start TV channels.
  • Didn’t have time to dress up for Halloween? Pretend you did with this 3D paint feature on Snapchat.
  • Here’s ow Heinz embraced its gory role in Halloween party fare.
  • Giphy’s new micro-game format may be the best way to spend your digital downtime.
  • How transparent, behind-the-scenes content is driving customer loyalty.
  • Here’s why YouTube is paying celebrities to start channels.
  • How Twitter has really just put pressure on its social platform competitors.