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PHD Media USA > News > Head of Multicultural, Mike Roca on To Appeal to Hispanic Consumers, Industry Leaders Advise Avoiding Monolithic Marketing
October 8 2021

Head of Multicultural, Mike Roca on To Appeal to Hispanic Consumers, Industry Leaders Advise Avoiding Monolithic Marketing

Our People People Perspectives Thought Leadership

Marketers finally seem to understand that the key to marketing to Hispanic audiences, like any large consumer segment, depends on understanding cultural nuances. One-size-fits-all strategies don’t work.

Check out the discussion here.

 

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