UTFRONT Media Inc. (NYSE:OUT) celebrates National Hispanic Heritage Month by launching its OOH campaign centered on the “Spirit of Orgullo” – taking pride in one’s heritage. Spotlighting 30 of today’s Hispanic and Latinx leaders in various industries, the campaign is currently running on OUTFRONT’s digital OOH assets across the country, with emphasis in markets with large Hispanic and Latinx populations.
The campaign creative, designed by OUTFRONT’s in-house creative agency, OUTFRONT STUDIOS, includes the phrase “Spirit of Orgullo” personalized with the individual’s name, photograph, and occupation. The creative template includes vibrant colors, designs, and objects that are representative of their rich and diverse cultures.
“Honoring today’s inspirational Hispanic and Latinx American trailblazers in this very public way aligns with our pledge to help people, places, and businesses grow stronger, and delivers on our promise to empower our employees to embrace authenticity, diversity, and inclusion at all times,” said Jodi Senese, CMO, OUTFRONT.
We’re proud of our Purple People that were highlighted in the campaign:
Mike Roca-Head of Multicultural
Stacy Gomez-Head of US Digital Operations
Jessica Diaz-Strategy Director
Joanne Diaz-Director of Integrated Investment
And our fellow OMGer, Ralph Pardo-CEO of Hearts & Science