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Data Analytics

PHD Media USA > Services > Data Analytics

What it is

Data analytics is the application of data science to advance the performance of marketing investment. 

We offer a range of specialist services, from insight generation to querying a cloud environment of unstructured data.

At PHD, we can build bespoke algorithms that score individual audiences on a propensity to convert and then use this as a bid factor within the trading platforms. 

Our extended capabilities include building proprietary algorithms for clients – establishing the value to be reported on the balance sheet – and building a machine learning (ML) capability.

How it leads to growth

At PHD, we pride ourselves on extracting increased value from data to provide a competitive advantage to our clients. We are offering the potential for dramatic increases in efficiency and effectiveness.

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Audience Management

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Commerce Planning and Execution

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Commerce Strategy

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Content Development

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Implementation Planning

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Inventory Management

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Investment Planning

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Measurement and Reporting

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Media and Ad Operations

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Media Negotiation, Buying and Bid Management

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Organizational Consultancy

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Sponsorship and Partnerships

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Strategic Planning

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Technology Consultancy

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Our work

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