Episode Overview
At a time when data has become the most important currency, marketers are increasingly looking to learn more about their consumers.
But, in an environment obsessed with consent, regulations, and GDPR, what’s the best way of obtaining this data?
In this episode, we speak with Indranil Datta, Head of Technology Services at Annalect EMEA, to discuss how to get started with first-party data management, explore how Data Clean Rooms are helping advertisers collect and analyse data from third parties safely, and outline how to build innovative and future-facing data partnerships.
Key Discussion Points
- How to stay customer-obsessed in a world where customers are obsessed about not being tracked.
- How Clean Rooms work and why they are important (and why you shouldn’t worry about GDPR).
- How to own your data, and how to create innovative and future-facing data partnerships.
