H&R Block has consolidated its marketing services with PHD extending PHD’s remit of non-digital paid media to include all digital paid, owned and earned services effective immediately. Yoghurt had previously held the digital account.

PHD and H&R Block will be collaborating to deliver H&R Block’s digital transformation across all digital touchpoints.

The account will continue to be led by group business director Anelida Pardini.

Says Pardini: “We are excited to partner with H&R Block to launch the new tax year and their digital transformation. With so much digital, data and tech talk in market, being able to take these opportunities and successfully create together in these spaces that will make the difference for their customers and potential customers.”

Says Louise Cummins, marketing and digital product director at H&R Block: “In an ever-changing media landscape, we’re excited that PHD will be our full media partners to ensure greater presence across multiple channels – both online and offline. We feel PHD are also the right partners to support with our digital transformation journey. This partnership expansion also coincides with our new tax season campaign starting in July.”

Article originally posted on Campaign Brief