With 10 shortlists under their belt, PHD Australia takes the lead for the 2019 Media Federation of Australia Awards (MFA Awards), with more shortlists than any other agency.

The judging panel – comprised of professionals and experts from agencies, client side, industry bodies and MFA Awards sponsors – narrowed the submissions to 51 finalists from 16 agencies. Winners have been chosen by silent vote and will be revealed at the awards ceremony on 17th October.

The MFA Awards focus on effectiveness and recognising work that has delivered tangible results for clients.

PHD Australia was nominated for:

  • Agency Talent & Culture
  • Brand Impact: GSK Children’s Panadol: First Timers – PHD, GSK Panadol Australia
  • Brand Impact: Thrush the Musical – PHD, Bayer
  • Bravery: Thrush the Musical – PHD, Bayer
  • Business Impact (Presented by Google): GSK Children’s Panadol: First Timers – PHD, GSK Panadol Australia
  • Content (Presented by Ad Standards): Thrush the Musical – PHD, Bayer
  • Data & Analytics (Presented by OzTAM): GSK Children’s Panadol: First Timers – PHD, GSK Panadol Australia
  • Partnerships: Pepsi MAX: MAX Your Summer, PHD, PepsiCo
  • Technology: GSK Children’s Panadol: First Timers – PHD, GSK Panadol Australia
  • Technology: VOTE – PHD

See the full 2019 MFA Awards shortlist here.