With over 10 years of experience within the media industry, Pook is making the move from the UK from his previous role as digital innovation strategist at Google.

Reporting into Simon Lawson, general manager – Melbourne, Pook will be leading digital output for the Melbourne office, which includes; bringing together digital, data and tech solutions for PHD clients, executing digital media innovation and new-to-market opportunities, and ensuring digital best practice is implemented across the client portfolio of PHD Melbourne.

Says Pook: “I’m excited to contribute to the incredible growth the PHD Melbourne team has achieved since opening their doors. In particular, I’m looking forward to drawing on my experience both agency and client side to help solve client challenges, uncover new and innovative opportunities, and push PHD’s digital capabilities into 2020 and beyond.”

Says Lawson: “It took some time to find the right candidate, but I’m glad we waited. I’m looking forward to seeing how Liam works with our group of clients to make the leap forward to more creative and effective digital experiences.”

Pook’s remit will extend across all Melbourne-based clients including ANZ, Carlton United Breweries, Priceline, 7-Eleven, Porsche and the AFL.

Originally posted on Campaign Brief.