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May 25 2020

PHD Melbourne recreates 1999 Budweiser commercial Whassup Bud


PHD Melbourne, which usually celebrates its birthday with a dinner party, this year held a video conference with attendees wearing a splash of purple and featuring custom-made Zoom backgrounds.

UnLtd, the industry’s social purpose organisation, put on a special edition of Backyard Trivia centering on the year 2012, PHD Melbourne’s first year of operations.

The celebrations also featured a video montage of staff, sharing personal testimonials about the agency and what they miss most while working from home.

“Whilst we’ve all been in crisis mode for the past two months, and the news around us has been so negative, we thought it was more important than ever for our organisational culture to mark this occasion, just like we would any other year,” says PHD Melbourne’s general manager, Simon Lawson.

The agency opened its doors in with 15 staff and ANZ as its foundation client. PHD’s Melbourne office now has more than 80 staff today and a blue-chip client roster which still includes ANZ, as well as CUB, 7-Eleven, AFL, Porsche and Priceline.

In support of UnLtd’s #AdsAtHome competition calling on agencies to recreate major ads while working from home, the birthday celebration also saw the launch of PHD Melbourne’s submission, recreating the classic 1999 Budweiser commercial, Whassup Bud.

Originally posted on AdNews

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