PHD Melbourne has been appointed to the Swisse Wellness media account, effective immediately.
The agency, which was appointed without a formal pitch, will be responsible for all media strategy, planning and investment. The account was formally held by independent agency, Noisy Beast.
Swisse Wellness, founded in Melbourne more than 50 years ago, has grown into one of Australia’s leading premium wellness solutions providers.
The win continues to strengthen PHD Australia’s commitment to working with notable and iconic local brands.
Swisse Wellness owner, H&H Global, marketing director – ANZ, Kerrie Wade: “The appointment of PHD is an exciting and logical step for Swisse and we are already seeing the benefits of our collaboration. We are looking forward to a great partnership.”
PHD Melbourne managing director, Simon Lawson: “We’re excited to formally announce our partnership with Swisse Wellness. They’re a quintessential Melbourne brand and we’re looking forward to using our challenger brand thinking to help them continue to grow.”
Article originally published on AdNews