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April 30 2020

Campaign Middle East reveals Faces to Watch 2020

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Campaign Middle East celebrates the talented generation of 30-and-unders in its latest issue. In this year’s list, PHD features four times with three media faces to watch and a creative face to watch. The list is Campaign’s overview of who they believe will soon be leading the industry in whatever direction it takes post-pandemic.


Media Face to Watch 2020: Melissa Coupar, Senior planning executive, PHD UAE

Nominated by Cirine Mazloum, planning director, PHD:

Melissa joined when we onboarded a new and large-scale client and she quickly and smoothly took control of the operation to launch a global campaign in 53 markets. Using her analytical skills, she worked closely across functions to put together a reporting framework for a complex digital operation, and she played an instrumental role in putting an optimisation and benchmarking system in place to deliver a successful campaign. With a high level of persistence, dedication and passion, Melissa is a face to watch in 2020.


Media Face to Watch 2020: Saurabh Gandhi, Senior executive programmatic, PHD UAE

Nominated by Daniel Shepherd, head of strategy and specialised services, PHD:

Saurabh is an entrepreneurial self-starter with a great understanding of data-led performance planning. At PHD he has initiated an affiliates programme that revolutionised results for Mashreq’s digital bank NEO, demonstrated ROI to unlock programmatic budget across his clients, including Toyota, and played a key role in training the wider support team. A natural media man, and charming with it.


Media Face to Watch 2020: Michael Khleif, Media planner, PHD UAE

Nominated by Stephanie Medlege, planning director, PHD:

Michael is a great asset to the team; he is highly trusted by his clients and is always ready to go the extra mile for them. Michael’s extensive knowledge gives him the ability to optimise key strategies to the core. He always has a great positive attitude with the team and is always ready to share support when needed. Whether it’s working on new business strategies, pitching in on other accounts outside his portfolio or simply answering technical questions, Michael is always there with an upbeat smile.


Creative Face to Watch 2020: Dalia Nasser, Social media manager, PHD Lebanon

Nominated by Nawal Nasreddine, head of creative services, PHD:

Since day one, Dalia has always shown a proactive attitude, looking at improving processes and always suggesting new approaches internally and externally. She has been involved in several client pitches and has helped elevate the work on existing businesses. Dalia has improved team and project management threefold in the last year.


To learn more about the PHD winners, check out what they had to say about their career highlights here.

For more information on the Creative, PR, Media and Digital Faces to Watch 2020, take a look at the latest issue of Campaign Middle East here.

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