As Head of Strategy and Planning, Ian works to further
PHD China’s comms planning and digital capabilities.
A PHD veteran, Ian has been with the agency for 11
years across three different markets. Most recently, he
served as Head of Strategy and Content at PHD UAE
where he oversaw all content marketing activity and
Social Media, applying data and analytics to deliver
excellence in planning.
Ian has been recognized externally for his creativity
and challenging conventions in media planning with
award winds from EFFIE, Dubai Lynx and MENA