Karriere
Standorte

Data Analytics

PHD Media Germany > Services > Data Analytics

What it is

Data analytics is the application of data science to advance the performance of marketing investment. 

We offer a range of specialist services, from insight generation to querying a cloud environment of unstructured data.

At PHD, we can build bespoke algorithms that score individual audiences on a propensity to convert and then use this as a bid factor within the trading platforms. 

Our extended capabilities include building proprietary algorithms for clients – establishing the value to be reported on the balance sheet – and building a machine learning (ML) capability.

How it leads to growth

At PHD, we pride ourselves on extracting increased value from data to provide a competitive advantage to our clients. We are offering the potential for dramatic increases in efficiency and effectiveness.

Interested in this service?

Other services

Audience Management

Mehr erfahren

Commerce Planning and Execution

Mehr erfahren

Commerce Strategy

Mehr erfahren

Content Development

Mehr erfahren

Implementation Planning

Mehr erfahren

Inventory Management

Mehr erfahren

Investment Planning

Mehr erfahren

Measurement and Reporting

Mehr erfahren

Media and Ad Operations

Mehr erfahren

Media Negotiation, Buying and Bid Management

Mehr erfahren

Organizational Consultancy

Mehr erfahren

Sponsorship and Partnerships

Mehr erfahren

Strategic Planning

Mehr erfahren

Technology Consultancy

Mehr erfahren

Our work

View all
arrow_downarrow-down2arrow-left-largearrow_leftarrow-right-chevronarrow-right-largearrow-right-linkarrow_rightcrosscross2mailpersonphonepinAsset 1play2searchsocial-facebooksocial_googleplussocial_instagramsocial_linkedin_altsocial-linkedinsocial_pinterestlogo-twitter-glyph-32social-vimeosocial_youtubetick