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Strategic Planning

PHD Media Italy > Services > Strategic Planning

What it is

Our strategic planning ranges from annual portfolio planning to campaign planning. 

We use ‘Omni Studio’ – our live collaborative workflow environment – so all our stakeholders can work together, including clients and other agency partners.  

This means we can produce a complete strategic planning workflow, from data-driven insight generation and audience construction to channel selection, innovation, and, ultimately, optimization. 

Omni Studio’s extended capability includes creating an ‘Innovation Agenda’: a program to build a roadmap for creativity.

How it leads to growth

Our strategic planning offering means we can plan within a platform environment, ultimately leading to greater integration between all agencies and specialists. At PHD, we can produce more effective campaigns, more efficiently. 

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Our services

Audience Management

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Commerce Planning and Execution

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Commerce Strategy

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Content Development

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Data Analytics

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Implementation Planning

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Inventory Management

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Investment Planning

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Measurement and Reporting

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Media and Ad Operations

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Media Negotiation, Buying and Bid Management

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Organizational Consultancy

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Sponsorship and Partnerships

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Technology Consultancy

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Our work

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