We are living in a climate emergency. The impact of humanity on the planet has reached a tipping point. We need to take action now to avert a climate catastrophe.
Advertisers, agencies and media vendors all have a significant role in reducing emissions and moving to a net zero future. Naturally, there are a few challenges to overcome, however progress is being made and a host of industry initiatives have been launched.
At PHD, we believe there is an opportunity to elevate HSBC sustainability in advertising, embracing the sentiment of progression over perfection. To achieve this, we have created, or have in-development, a range of o allow us to seamlessly integrate sustainably into how we plan and activate media.
Together, we will move towards a more sustainable media supply chain.
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