The 2023 WARC Media 100 has been revealed, with PHD Worldwide making the leap from third position in 2022 to #2 this year in the independent annual ranking of the world’s most awarded campaigns and companies for creativity and innovation.
However, the points-to-billings ratio in the latest Global Media Agency Network Ranking report from COMvergence reflects PHD Worldwide as the #1 for media effectiveness, meaning clients are most likely to win awards with the agency.
PHD is also celebrating the campaign ‘Break of Silence’ for INLesco being crowned first place in the world’s most awarded campaigns for media. The aim of the winning campaign was to raise awareness of the challenges facing the deaf community in Costa Rica, so we created the country’s first silent TV commercial break – 100% interpreted in sign language.
Philippa Brown, CEO of PHD Worldwide, said: “This is a truly fantastic result for the PHD network. We are always striving to make the leap in ensuring that PHD is one of the most strategic and creative media networks in world, and these latest WARC 100 results are a vindication of that belief and demonstrate the huge talent across our global network.
“At PHD, our focus is our strong strategic planning product, which enables our teams to deliver the most effective work for their clients. With these latest results, I am confident we will continue to lead and grow in 2023.”
A benchmark for media excellence, the WARC Media 100 tracks the performance of campaigns, brands and agencies at the most influential advertising media competitions worldwide.
The WARC Effective 100 applies a rigorous, unbiased and transparent methodology to the analysis of the results of the most significant global and regional creative awards shows, as determined by the industry following consultation with the WARC Rankings Advisory Board and a worldwide survey.
The full WARC 100 rankings, including the WARC Creative 100, WARC Effective 100 and WARC Media 100, are available on warc.com/rankings, here.
