PHD Sweden has announced the appointment of Daniel Källberg as CEO of its offices in Stockholm and Gothenburg, succeeding Adam Fors.
Källberg has held the role of COO at parent company OMG’s office in Stockholm since 2019, and previously worked as an agency manager at Google’s Stockholm office.
As CEO, Källberg will focus on developing PHD and its talent and growing business for its customers. He explains: “PHD has a tradition of challenging their customers to become better and change. They focus on how they can improve their customers’ business by combining brand building with data and tech solutions and want to encourage customers not to get stuck in old patterns.”
He added: “The industry is moving fast and it is important to constantly evaluate how you work. Today, it is about working closely with your customers; to see them as partners.”
OMG’s CEO Ali Tajbakhsh commented: “Daniel has been a key player in our successes in recent years. With his knowledge of the company and the digital business, he will, together with employees and customers, be able to increase the pace further.”