PHD’s Philippa Brown and Mark Holden on what clients want from agencies
PHD Global Chief Executive Philippa Brown and Chief Strategy Officer Mark Holden join the Campaign podcast to discuss what is on client’s minds – including in-housing and operating models – and whether pitching practices are improving.
The pair discuss which media services will be winners and losers this year and their outlook on the recession and how the industry will fare.
In addition, PwC’s Media Lead Sam Tomlinson and ISBA’s Media Director Steve Chester discuss a landmark study that sheds light on whether transparency has improved in the programmatic supply chain.
Article first published by Campaign, here.