PHD China has won the media planning business of Shanghai Jahwa, one of China’s most established beauty, wellness and personal care brand companies, following a multi-agency pitch.

The appointment is effective immediately and sees PHD take over media planning duties for the company’s entire portfolio of brands, including beauty brands Herborist, Vive, Liushen, Maxam, and baby-feeding accessory brand Tommee Tippee.

PHD outshone its rivals with a creative planning approach that married data-driven insights and human-centric innovation through its Omni and Omni Studio platforms.

“Shanghai Jahwa is an iconic brand in China, and we are truly honoured to partner them on their ambitious journey in the mainland,” said new PHD China CEO Joey Zhao. “This appointment is a testament to PHD’s challenger approach, combining the power of agile data strategies from Omni and the agency’s focus on creativity and collaboration to drive innovative and impactful communications for the client.”