PHD Media Worldwide > News > PHD helps ŠKODA India launch first-of-its-kind real-time programmatic OOH campaign
October 8 2019

PHD helps ŠKODA India launch first-of-its-kind real-time programmatic OOH campaign

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ŠKODA Auto in association with PHD India launched a campaign to serve ads based on vehicle recognition in real time with the help of intelligent ML–AI algorithms for the very first time in India.

Traditional out of home advertising, which is either static or pre-set to rotationally run on digital screens, may be overlooked by frequent passers-by. ŠKODA and the DOOH experts created a campaign that targets travellers in the moment by tapping into the consumers’ real-time emotional needs and desires.

Speaking on the association, Jyoti Bansal, CEO, PHD India said: “Challenging the normal has been PHD’s unique answer to ŠKODA’s Simply Clever DNA. By leveraging technology to deliver a contextualised experience to ŠKODA customers out of home, we are creating new benchmarks for the category.”

Tarun Jha, Head of Marketing and Product, ŠKODA Auto India Pvt. Ltd. Commented: “ŠKODA is a human brand, and in all our communication we try to bring a unique experience which our consumers can relate to better. With this campaign, we wanted to surprise our existing valuable consumers and create brand awareness among our potential consumers. We believe in pushing the boundaries with every campaign and believe that this activity did just that.”

Overall, 95,760 seconds of airtime was served daily specifically for ŠKODA during this campaign by triggering-off personalised content on impersonalised medias in real-time using unique programmatic capabilities brought-in by ROOH.

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