PHD has been named Agency of the Year and Agency Network of the Year at the 2025 Festival of Media North America Awards. The network was awarded the crowns after winning nine categories and being highly commended four times.
Additionally, PHD USA won the coveted Campaign of the Year for ‘Just Joking’, a campaign for Sandy Hook Promise that saw comedians integrate real school shooter threats into their stand-up routines – to highlight how people often dismiss danger as a joke.
The work won picked up four category wins: Best Use of Talent; The Bravery Award; Best Campaign Led by Cause; and Best Response Campaign.
PHD’s other wins were for the following clients and campaigns: Buchanan’s, ‘How Do You Say Buchanan’s?’ (two wins: Best Use of Out of Home; Best Use of Data Award); Uber Eats, ‘Football is for Food’ (two wins: Best Integrated Campaign; The Creative Use of Media Award); belairdirect, ‘Mystery Fridge’ (Best Event of Experiential Campaign).
Created in 2017, the Festival of Media North America Awards benchmarks and celebrates the best media work from across North America. Its juries and judging processes are highly respected throughout the region and regarded as one of the most prestigious media awards programmes in North America.
View the full list of winners here.
PHD’s winners are as follows:
GRAND PRIX:
- Agency Network of the Year: PHD
- Agency of the Year: PHD USA
- Campaign of the Year: Sandy Hook Promise, ‘Just Joking’ (PHD USA)
WINNERS:
- Best Use of Out of Home: Buchanan’s, ‘How Do You Say Buchanan’s?’ (PHD USA)
- Best Use of Data Award: Buchanan’s, ‘How Do You Say Buchanan’s?’ (PHD USA)
- Best Use of Talent: Sandy Hook Promise, ‘Just Joking’ (PHD USA)
- The Bravery Award: Sandy Hook Promise, ‘Just Joking’ (PHD USA)
- Best Campaign Led By Cause: Sandy Hook Promise, ‘Just Joking’ (PHD USA)
- Best Response Campaign: Sandy Hook Promise, ‘Just Joking’ (PHD USA)
- Best Event or Experiential Campaign: belairdirect, ‘Mystery Fridge’ (PHD Montréal)
- Best Integrated Campaign: Uber Eats, ‘Uber Eats: Football is for Food’ (PHD USA)
- The Creative Use of Media Award: Uber Eats, ‘Uber Eats: Football is for Food’ (PHD USA)
HIGHLY COMMENDED:
- Best Campaign for a Holiday or Celebration: belairdirect, ‘Mystery Fridge’ (PHD Montréal)
- Best Response Campaign: Tangerine, ‘No Fee Checking’ (PHD Canada)
- The Creative Use of Media Award: Volkswagen, ‘Tomato, Tomato’ (PHD USA)
- Best Distribution and Amplification of Content: Postmates, ‘We Get LA’ (PHD USA)
