PHD secures the top spot in the global agency rankings for both total and net new business rankings, with Omnicom Media awarded $3.3 billion in new billings.
As reported in COMvergence’s ‘The Global Media Agency New Business Barometer H1 2026′, PHD ranked #1 globally for both total and net new business in the first half of the year. The rankings provide a tangible demonstration of PHD’s Outthink, Outpace, and Outgrow in action.
“Outthink, Outpace, Outgrow is not a positioning line for PHD. It is how we approach growth,” said Christian Flouch, Global Brand President, PHD. “We outthink by seeing the opportunity differently, challenging assumptions and turning intelligence into momentum. We outpace by connecting the right capabilities, removing friction, and moving with clarity and confidence. And we outgrow by connecting the work to measurable outcomes, demonstrating value, and identifying what comes next. The H1 results show what happens when that mindset is applied consistently to the challenges our clients are facing.”
At the broader group level, Omnicom Media, was awarded $3.3 billion in new billings in the first half of the year, the best performance among the five global media management groups.
Looking at Total New Business performance (defined by COMvergence as wins minus losses, including retentions) this translated to $3.15 billion, putting Omnicom Media in a photo finish for the top slot on global media group ranking.
Omnicom Media’s H1 results come as marketers continue to rigorously evaluate agency partners for their ability to bring together data, analytics, AI, technology, and transformation to drive measurable business growth.
“There’s a lot of noise in the industry about what marketers are looking for from their agencies – our view is that clients are far more rigorous than that conversation sometimes suggests. They are actively stress-testing capabilities – across data and analytics, AI, technology, and transformation – and looking hard at who can actually bring them together to drive growth,” said Omnicom Media CEO Florian Adamski. “Our leading new-business volume in the first half of 2026 is powerful validation of what we’ve built at Omnicom Media. By combining intelligence at scale, trusted identity solutions, and unmatched commercial signal strength, we’ve created a connected growth ecosystem that few can replicate. It gives our agencies a distinct ability to understand consumers, identify growth opportunities and turn intelligence into action at scale. When sophisticated marketers put the market’s competing propositions to the test, the results speak for themselves.”
The group-level performance was powered by broad-based momentum across Omnicom Media’s agency portfolio, as three of its agencies – PHD, Hearts United and OMD – claimed three of the top five spots on the global total new business ranking, including the #1 spot for PHD.
Read the full announcement here.
