As reported by Adweek, PHD has retained and expanded its media AOR remit with Uber, reinforcing a relationship that began in 2023 and has continued to grow across markets and disciplines.
Under the renewed agreement, PHD will continue to oversee media responsibilities for Uber across North America, EMEA, and LATAM, backed by Omnicom Media’s scale, data, and technology, and will see an expanded remit in Brazil. WPP will continue to manage Uber’s media business across the APAC region.
The decision marks the latest milestone in the expanding relationship between PHD and Uber — in May, the mobility leader selected Omnicom to also manage its sports marketing business.
Since first being appointed, PHD has partnered with Uber to support the company’s growth ambitions through audience-first media strategies, data-driven planning, and innovative activation approaches designed to drive business outcomes across both mobility and delivery services.
