Annija Spēka, Managing Director, PHD Latvia

Annija Spēka has been announced as the new Managing Director of PHD Latvia, charged with maintaining the agency’s strategic, innovative, and data- and creativity-based approach to clients. Spēka joins PHD from language technology company Tilde where she was Marketing and Communications Director. She will begin her new role on 24 May 2021.

Henrijs Bukavs, Chairman of the Board of SIA Omnicom Media Group, commented: “Currently, the industry is undergoing rapid changes, accelerated by the pandemic, forcing brands to communicate with customers in unforeseen circumstances. The way people perceive, receive and share information has changed significantly. Annija’s management experience, energy, and technology expertise will allow PHD Latvia to stay one step ahead of events and help our clients adapt.”

Spēka added: “I am thankful for the opportunity to lead PHD Latvia during this digital transformation. Currently, brands make the leap beyond what is necessary to achieve their goals; meaning PHD’s ethos of “Make the Leap” is more relevant than ever. I know we will develop our knowledge and tools to raise the performance of PHD Latvia to a new level and make day-to-day life easier for our clients.”