Four-part series explores the role of creativity in marketing and how creative ideas can lead to real business impact
Creativity is fundamental to marketing, advertising, and media. It communicates brands and products in compelling and innovative ways. Creativity grows businesses and transforms categories. It challenges us, inspires us, surprises us, and delights us. It connects us to ideas and each other. Creativity can change the world.
In Creativity Unwrapped, a new podcast series from PHD, PHD’s Worldwide Chief Marketing Officer Chris Stephenson, explores the role of creativity in marketing with perspectives from world-class industry leaders, combined with analysis of Grand Prix winners from this year’s Cannes Lions Festival of Creativity.
Episode 1 – Creativity Unwrapped: Creativity & Purpose
In this episode of Creativity Unwrapped, Stephenson and guests discuss the role of brand purpose, how creativity can bring that purpose to life, and the importance of maintaining credibility.
Episode 2 – Creativity and Business Impact
In ‘Creativity and Business Impact’, the second episode of Creativity Unwrapped, the PHD podcast that explores the role of creativity in marketing, PHD CMO Chris Stephenson and guests discuss the ways in which creative ideas can supercharge business performance.
Episode 3 – Creativity & Technology
In this third episode of Creativity Unwrapped, ‘The Role of Technology and Creativity’, PHD CMO Chris Stephenson hears from industry leaders as they share their views on how creativity and technology work together.
Episode 4 – Creativity & Going All In
In ‘Creativity & Going All In’, the final episode of Creativity Unwrapped, we hear views on how the industry toolkit is broadening, with new perspectives and skill sets from ever widening and diverse teams of collaborators; and we gather thoughts on how to stand up and stand out in the battle for attention.
